Disclaimer: Buying is not suitable for beginners because there is a range of expertise that you need to have to successfully buy, grow and sell a website for profit. If you are a beginner, please read our post about starting a successful blog instead.
In this day and age, online businesses are the Holy Grail of success. Naturally, you might think that it would be a good idea to start one. However, you may want to think twice, as there’s an even better option.
Buying a website has proven to be a better alternative to starting your own business in many situations. If you’re looking to invest, there are very few options as good as this one.
So, why should you buy an online business? Here are some of the reasons to think about.
Instant Access to a Global Market
If you were to start a business, how broad would your audience be? How long would it take you to establish the desired market presence?
But if you were to acquire an existing online business instead, you’ll be able to skip all of that and more. Many online businesses have a global reach, so the potential is huge. Moreover, buying an established business includes all their existing customers, as well as the growth potential.
This can be quite a shortcut toward the success you’re looking to build. What adds even more to this is the power of an established brand. If you choose an internet business that already has a great reputation, you’ll save yourself a lot of time you’d have to spend on brand building and customer acquisition.
Of course, it doesn’t mean that you’ll just open your wallet and watch as your new business grows. You’ll still have to make sure that the business can scale and expand its reach, but you’ll get a big head start if you play your cards right and choose a business that’s in the growth phase.
Many new businesses fail within a few months, though half of them may make it to a couple of years. This is not to say that any new startup of yours is going to fail, but the statistics aren’t in your favor. This isn’t the case with website flipping.
Buying a business that already stands on its two feet means that you don’t face the risk of it failing before it even takes off. Better yet, you get to skip the trial and error phase and own a business that does things the right way from the get-go.
Bear in mind that this still doesn’t mean you’re risk-free. Buying a business should only be the first step towards your success as an entrepreneur. No matter how well-developed the business you’re buying might be, its future lies in your hands from the moment the acquisition is complete.
Still, this is one of the main arguments in favor of buying a business instead of starting one. You get to skip the most volatile and risky years and gain a stable foundation on which you can build your success.
Return on Investment
Today, internet businesses are one of the best ways of securing a good ROI. This is versus other forms of investment, as the comparison with traditional businesses is to come.
It’s not like investing in real estate or stocks either, where you’d have to rely on macro trends and market changes that tend to be quite volatile.
With an online business, you wouldn’t expose yourself to this issue. Sure, new business trends are emerging regularly, but it’s you who controls the direction of your business. You have much more control than you would with many other investments, so your ROI is a lot less dependent on external factors.
This by no means implies that you’re immune to what’s happening outside of your backyard, but it does mean that you’re less likely to suffer the consequences of actions outside of your control.
More Focus on the Bigger Picture
Building a business from the ground up is rewarding, but it can also be dreadful and time-consuming. Defining policies, building a website, designing a logo – all these tasks are essential to creating a stable base, but the time and effort required to make them overwhelming.
This is why digital acquisitions can be a much better option. You get everything ready-made for you, so you can focus on the top-line strategy, as opposed to mundane tasks. This can allow you to come up with fresh, creative ideas to lead and scale your business.
In essence, your main job becomes ensuring sales and business growth. Of course, this is no easy task, but buying an online business means that you go into your ventures with a clear head.
Low Overhead Expenses
One of the biggest upsides of owning an online business is high margins. These are mainly the result of low overhead expenses compared to a traditional brick-and-mortar business, which would have to cover leases, retail space, bloated workforce, and other costs that could put a crimp on your bottom line profits.
Not only does this reduce the financial risks associated with running a business, but it also makes sure that a lot of weight is taken off your shoulders. Having a drop-shipping agreement, for example, makes it much easier to handle everyday operations and offers a lot of financial flexibility.
The result of all this should be high-profit margins, which are essential for investing in further business growth. Instead of wasting your money on big operations with low margins, you can improve the business functions for a much bigger impact on your success.
These are only some of the many reasons why digital acquisitions are gaining traction. An online business is among the best investments you can make today, as they’re the most likely to yield the desired results.
Of course, this doesn’t mean it’s an easy process that should be taken lightly. On the contrary, you need to be extremely careful about where you’re putting your money. There are many factors and metrics to think about, so leave enough time for due diligence.
You can concentrate on finding a company that’s worth investing in. With the right approach, you could reach your business goals in a much shorter time than most.