Have you ever wondered why your site isn’t ranking high on Google even if you’d quality backlinks pointing to your site?
Backlinks matter, but if your page isn’t optimized for the targeted keyword, then you might not be able to rule the SERPs. Here is where the On-page SEO techniques help you out.
Google is getting smarter day by day, and they do try hard to purify the quality of the first search result page. So they release more than 500 updates per year to their algorithm, which suppresses the spam activity at its initial stage. As a consequence, even content-rich websites aren’t able to move up in the SERPs.
Although it is not rocket science, still isn’t easy as drinking a cup of coffee. With authority links and great on-page optimization, you can rank.
To be honest, the on-page SEO techniques are overlooked by many of us, they think it is something to do with keyword density or title optimization. However, it is beyond your thought.
One of the common reasons high authority websites losing ranking is because of the un-optimization. With these pitfalls, new blogs emerge with over-optimized content. Sooner or later, a Google update will rule out that blog anyhow.
Well;
On one of the safer sides, we need to have the appropriate elements embedded in our content to rank in the long run. I’d not mention the standard meta tags or keyword density, and I’ve something special to share with you. The checklist that I’ll reveal is unfamiliar, but still, leave a vast impact on your ranking.
On-Page SEO Techniques To Ramp Up Your Ranking
On-page SEO techniques are those that you control i.e. the content on your website and how optimized it is for the SEO.
SEO optimized, in-depth Content
Content solely contributes to your overall success, if you are good at creating valuable content you can get your target audience’s attention in no time. If you aren’t proficient at writing, start writing. It will get better overtime. You don’t have to be perfect copy writer, just a good enough one will suffice.
I’ve seen many newbie content creators who just write article after article without considering their helpfulness. They tend to value quantity over quality. I was no different earlier. In 2021, my goal was to post as much content as possible. That is why, my websites had a lot of content. But lately after watching one of the Ahrefs video, I came to believe that quality matters over quantity and there is no need to consistently post crappy content. Post once a month but the post better be great.
Just bombarding your blog with lots of contents pieces will not make you successful. Neither getting more and more backlinks. Sooner or later, Google will adopt the algorithm that gauges content value at most.
So be ready for that!
Insert related outbound links
Google Bots are senseless, to gauge the intent of the content they look at various metrics among them outbound links are one. If you manage to link to the high authority-related articles, it might be a relevancy signal. Even though it is sometimes underlooked by bloggers, they aren’t generous to link others because of the internal competition 😛
If you found a high-quality resource that will help your readers you should link it. Let’s take the industry expert Neil Patel as an example,
He relates to various sources in his content with natural anchor distribution. It makes sense for the search engine bots and helps them to quantify the content insight. It makes the content more actionable and data-drove, iand t persuades the readers to continue to read further.
On the whole, link to the content that will help your users, not for the sake of linking it!
Embed Videos
Videos will make your readers a better understanding of the concepts. If your content is about how to, then decord the video or embed the relevant YouTube video in your content.
It will help you to increase the time on your website, and that is counted as the satisfaction factor from the search engine bots. Ultimately, it will reduce your website’s bounce rate and increase the conversion rate.
Word of warning: Don’t upload the entire video to your site, just embed it. If you don’t, you’ll fall into the copyright infringement mess.
Short, crisp & bull’s eye hitting Headlines
Do you know the average attention span of the internet user is 8 seconds :-O
A backup study conducted by CopyBlogger says, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest.
So the necessity for great headlines comes in!
You need to devote some amount of time to get the magnetic headline copy that pushes your visitors to read further. Not every headline is created equal, and it varies with the content types. You need to have the best headline templates to begin the work.
Your magnetic headlines also correlate with your organic traffic, which is one of the ranking factors. So take your own time and write headlines that persuade readers.
Related & optimized sub-headings
Not just heading, even sub-headings are quite important nowadays because Google is increasingly trying to answer user’s questions by directly sending the users to specific part of the article. So try to optimize sub-headings as well. By optimising, I mean something that conveys the meaning in as few words as possible.
SEO Optimized images and alt texts
Images are a crucial part in anyone’s content strategy. A well placed image can increase the readability of the article in addition to fulfilling its purpose. Not just this, images can also help in sending some traffic when someone searches for images for a particular topic.
Always have SEO optimized as well as size optimized image. Else using images will do more harm than good by slowing your site.
User formatting wisely: Make use of Bold Italics, underline, etc.
Highlighting the important terms or keywords with Bold, italic,,and underlining have cbeen onsidered a vote when Google spiders trawl your blog post. But don’t overdo, it might look ugly.
By doing so, you can make your blog post easy to consume for skimmers. Those who don’t read your blog post altogether, just read the headlines and skim its value.
Add Suitable Categories and Tags
Assigning the proper categories and tags for your web post plays a significant role in your perfect silo structure. As a rule of thumb, you need to include only one category in your post, if you are running the micro-niche blog, you’ll have narrow categories so you can add 2 or 3. Tags will help your users to dig deeper into the particular topic, and it is ideal to have 2-3 tags for the post.
Make sure you’ve enabled the no index for the categories and tags which creates duplicate file issues from the search engine perspective. If you have a micro-niche, you can make the index to increase the search engine index count.
Conclusion
Search Engine Optimization is something that would change every day, the trending tactic that is working on now will be no more tomorrow. You need to learn daily to survive on the Internet.
Among them, On-page SEO piques the users, so we’d put it together. With these tactics, you can rank your site for the long term. Hope you all enjoyed this post, If YES it takes 2 minutes to share this with your friends or relatives.