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SEO Techniques For Higher Rankings And Conversions

There are a few areas of online marketing which are more shrouded in myth and misconception than SEO. So let’s cut through the junk and identify some of the most important SEO techniques for higher rankings and conversions that you can capitalize on yourself for higher rankings and better conversion rates when flipping your website for profit.

Keywords

With keywords being used in 90% of your SEO techniques and largely responsible for attracting the most commercially valuable traffic no one should launch a website without at least knowing what to look for, even if hiring someone else to do research. The two most important elements for pulling in the highest number of targeted prospects for your budget are analyzing competition and honing in on those who are most likely to buy what you are promoting. High search volume is great but if there is too much competition for keywords it is going to cost you too much to compete. Instead, find trends and look for opportunities to jump on rising keywords and phrases being overlooked by others. Then dig deeper into ‘long tail’ keyword phrases which indicate Internet users who are closer to making a decision and who represent the most serious shoppers.

Off-Page SEO Techniques

Off-page SEO techniques are used to create backlinks to your website and improve your search engine rankings. Unfortunately, many new online marketers are under the misconception that they need as many incoming links as possible at all costs. While a large number of incoming links may give you more channels to bring in traffic from they aren’t going to help unless they are placed on high-quality, related sites which have good rankings and traffic numbers themselves. It is a case of quality vs quantity.

Some of the off-page SEO techniques you may want to explore include article marketing, guest blogging, and link exchanges. Note that the benefits of blog commenting have been driven down dramatically in the last year. So spend your time focusing on hooking up with the best sites you can and watch your rankings grow and the quality of your traffic improves.

On-Page SEO Techniques

On-page SEO techniques are what most new website flippers believe they are most knowledgeable about. Even most complete novices have read a ton of tips on keyword density and tags. However, there are two factors that too often go overlooked. The first and most common is outbound links. Many people see others jamming their sites full of outbound links and think this is the thing to do. However, too many outbound links to low-quality and low-ranking sites can drop your rankings. The second is overlooking the importance of internal linking. This is linking your pages together through text links within your copy, not just the main navigation tabs. This can increase how relevant the search engines see your site and keep your site cleaner looking.

Armed with this info you should be able to get a good start on your SEO techniques DIY style. Do some more research, look out for what others are not telling you and be wary of black hat SEO techniques that promise big results for minimal bucks.

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